Search Engine Optimization

When someone searches for paving, sealcoating, or driveway repair in your area, they should find you — not your competitors. If you’re not showing up near the top, they’re calling someone else.

At 28 Circles, we manage every part of search engine optimization for paving and sealcoating companies. We help you show up in Google Search, Google Maps, and even in new AI-powered results, so the customers who are ready to buy find your company first.

Our SEO approach is built for the asphalt industry, not generic businesses. We understand how people search for local contractors, which terms drive real calls, and how to keep your site performing consistently from season to season.

For years, SEO was the main driver of new business for paving companies, and it still plays a key role. But the way customers find contractors has changed. They move between Google Search, Maps, reviews, and even AI-driven results before deciding who to call.

SEO is no longer the silver bullet. It is one essential piece of a complete marketing system.
When it works together with your Google Business Profile, reviews, and paid campaigns, it becomes one of the lowest-cost and most reliable ways to keep your schedule full.

At 28 Circles, we started as an SEO company. We have seen how it has evolved, and we build strategies that make it work as part of the bigger picture, not in isolation.
The real power of SEO is momentum. Once it is in place, it continues to bring in calls and visibility long after the ads stop running.

Search is changing fast. People are asking questions in ChatGPT, Google Gemini, and other AI assistants—and getting answers without ever visiting a website.

Your business shouldn’t just rank in Google.

It should be the answer.

We structure your content so AI systems recognize your company as the trusted choice. That includes:

• Clear, helpful content written in natural language
• Local context with your service areas and seasonal focus
• Consistent information across your website and Google Business Profile
• Real customer reviews that prove your experience

You stay visible no matter how people search.

• Local Optimization: We ensure your site ranks in the cities and neighborhoods where you want to work.
• On-Site SEO: Clear page titles, fast load times, mobile-friendly design, and content that matches what customers are searching for.
• Content Strategy: Blog posts, service pages, and project recaps that strengthen your site and keep it active year-round.
• Google Business Profile Integration: Your website and profile work together to send stronger local signals to Google.
• AI Search Readiness: We structure content so it can appear in Google’s AI Overviews and future AI-driven tools like Gemini.

Backlink Building: We build backlinks that strengthen your credibility and send trust signals to Google, helping your site earn and keep

SEO is a powerful tool, but it is not a magic switch. If you are just starting out or need immediate leads, paid ads or direct mail might deliver results faster.

SEO is right for you if you want to build long-term visibility, lower your cost per lead over time, and create a marketing system that supports growth every season.
It is for paving companies that want steady, predictable calls, not just quick spikes in traffic.

At 28 Circles, we look at your goals, your market, and your season to see how SEO fits into your bigger marketing picture.
Sometimes that means making it the foundation. Other times, it means using it to support your Google Ads, Reputation Management, or Customer Retention strategy.

Either way, you get a clear plan that aligns with your company’s current position and where you want it to go next.

Stop guessing how people find you.

We’ll create an SEO plan that prioritizes your visibility in Google Search, Maps, and AI-powered search tools.